Capicú wins the Innovation and Entertainment award at the Ponce Awards

Capicú wins the Innovation and Entertainment Award at the 2025 Ponce Awards

Ponce, Puerto Rico — November 1, 2025.

The Ponce-based immersive experiences company Capicú was awarded the Innovation and Entertainment Award during the 2025 edition of the Ponce Awards, a recognition that celebrates projects that transform the city's cultural, economic, tourism and creative offerings.

The ceremony, held at the Meliá Hotel in Ponce, brought together key players in the local industry. Among them, Capicú stood out for its unique concept of narrative escape rooms based on Puerto Rican legends, a model that has captured the attention of both locals and international visitors since its opening.

An experience that redefines entertainment in Ponce

Since its launch, Capicú has established itself as a pioneer in elevating entertainment in the south of the island. Its rooms—including “The Chupacabra Infection,” “The Mystery of the Continental Hotel,” and “The Spirit of La Llorona”—combine narrative, art, technology, and folklore to create immersive adventures that connect the player with stories deeply rooted in Puerto Rican identity.

The Ponce Awards jury highlighted Capicú's ability to "integrate cultural and technological elements in an innovative way, driving a new standard of interactive experiences in Ponce."

Impact on tourism and the creative economy

Capicú's growth has coincided with an increase in Ponce's tourism offerings, providing a modern, accessible experience designed to attract new generations of visitors. Its approach has generated a ripple effect among local businesses, inspiring collaborations with hotels like the Aloft Ponce, city initiatives, and cultural events.

The distinction at the Ponce Awards represents a seal of validation for a project that, in less than two years, has become one of the must-do experiences for those looking for "new things to do in Ponce".

A look to the future

With the Innovation and Entertainment Award in hand, Capicú is preparing to expand its catalog of experiences and strengthen Ponce's position as a destination for narrative adventures. Its upcoming projects promise to raise the bar even further, integrating new formats and technologies that continue to champion creative tourism.

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