The Impact of Capicú on the Creative Economy of Ponce

Ponce's creative economy is experiencing a revival, and Capicú has become one of the unexpected protagonists of that movement. Since opening in June 2025, the immersive experience has attracted hundreds of visitors each week, boosting not only local entertainment but also the economic activity in the city center.

Although escape rooms are a global trend, Capicú's concept has a unique impact in Ponce: it integrates creativity, folklore, and local narratives into an innovative format that generates consistent economic activity. This is reflected in direct and indirect employment, increased tourism, and the strengthening of partner businesses, from cafes and restaurants to other nearby shops.

One of its most visible contributions is its role as an employer within the arts sector. Since June, Capicú has hired more than ten local actors, presenting them with creative work week after week as part of immersive experiences and special events. This type of opportunity is scarce in southern Puerto Rico, and its presence directly contributes to the stability and professional development of artists and performers from Ponce.

Capicú also serves as a starting point for many groups arriving in the city center. Families, tourists, and corporate teams often combine the experience with dining, shopping, or additional tours. This behavior fosters a circular economy in downtown Ponce, especially at a time when domestic tourism and cruise ship arrivals are important drivers for local businesses.

The nature of the project places it within the creative economy: a sector that relies on screenwriters, set designers, carpenters, artists, technicians, and operators. Each room—from The Chupacabra Infection to The Spirit of La Llorona —requires a multidisciplinary team to collaborate and bring the stories to life. This creates specialized jobs and opens up opportunities for Ponce talent in areas where consistent opportunities are rare.

With increased visitors and a growing digital presence, Capicú is also raising Ponce's profile as an experiential tourism destination. In a global context where travelers seek original and memorable activities, the city finds in this offering a contemporary appeal that complements its historical heritage.

The impact is not limited to entertainment. Capicú demonstrates that creative projects can be sustainable, culturally relevant, and economically sound, bringing a new dimension to the development of Ponce.

Capicú not only entertains: it promotes, employs and strengthens the creative economy of the City of Nobility.

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